Kraft vs White Boxes: Which Board Should You Choose?

Kraft vs white board is a foundational choice for any custom box. It shapes how your brand looks, how colors print, and how sustainable your packaging feels. Here is how to decide between natural kraft and bright white.

Kraft board

Natural brown kraft has an earthy, artisan, eco-friendly look. It is strong, recyclable, and perfect for organic, handmade, and sustainable brands. Printing shows best in one or two colors; bright colors are muted by the brown base. See our kraft boxes guide.

White board

White board (SBS or white-top) gives a clean, premium canvas where colors and photos print vividly and accurately. Ideal for retail, beauty, and full-color designs. It can be coated for extra shine and protection.

How to choose

• Choose kraft for natural, eco, artisan branding and simple print.
• Choose white for vivid color, photos, and premium retail.

Finishes affect both - see our finishes guide and the complete guide to custom printed boxes.

Sustainability note

Both kraft and white board are recyclable; kraft often uses more recycled content and reads as greener to customers - see our eco-friendly boxes guide.

Frequently asked questions

Does color print well on kraft?

One or two bold colors work well; bright full-color images print more vividly on white board.

Is kraft stronger than white?

Strength depends on the board grade and flute, not just color; both can be made strong.

Which is more sustainable?

Both are recyclable; kraft typically has higher recycled content and a greener look.

Choose your board

Pick the base that fits your brand. Explore our custom printed boxes or the e-commerce boxes collection.